I would not be ready to work in the broadcast industry as a multimedia journalist if it was not for my experience working at the Center for Media Innovation + Research (CMIR) and 21st Century News Laboratory, which is called the Innovation News Center (INC), at the University of Florida College of Journalism and Communications. The INC is home to the College’s Division of Multimedia Properties, which is comprised of seven broadcast stations, including WUFT News, and more than 300 UF students work in news, sports, production, management, web design, promotions and advertising. I am so fortunate to have the opportunity to work in a real newsroom that compares to a top 50-market news station. I feel confident that if I started a job today at a local television station, I would be able to go out in the field on my own and pack a story before my deadline. I have talked to producers at several local television and radio news stations in Florida about the candidates straight of college who are applying for jobs. I have been told that Telecommunication and Journalism students who graduated from other Florida universities do not have nearly as much experience as UF students do after working in the CMIR and the INC. And I feel like the experience I have working at WUFT-FM 89.1 (NPR), WUFT-TV 5 (PBS), WRUF-TV 6 and ESPN 850 WRUF is just like the experience I would have working after I graduate. Just like a real, paying job, I must work holidays and work very long days. In addition to learning how to be a producer, anchor and reporter for television and radio, I have also learned how to manage my brand, use social media effectively and share my work through websites and blogs.
My first time working in the INC was with WUFT-FM. My first semester working as a radio reporter opened my eyes to working in the broadcast field. I learned more about Gainesville and the entire North Central Florida community, as well as the importance of creating relationships with my sources. I have never been an aggressive person, and but I had to learn to be more persistent and diligent when it comes to chasing stories as a reporter. I was also able to learn the importance of story elements, like nat sound. And I carried all of those lessons with me when I started writing and filming stories for WUFT-TV.
I have especially enjoyed being able to work at our local ESPN station, WRUF-AM. My dream job is covering the Florida Gator football team and I have the opportunity to do that right now at the CMIR and the INC. Since the station is located at UF in Gainesville, we are always one of the first to know the breaking news about Gator Sports. Covering Gator sports has also introduced me to sports information. During the 2014 season, I have covered the hiring of Florida football head coach Will Muschamp and also many athletes, including freshman quarterback Treon Harris. But that’s not all. I was also able to cover college football news and all things SEC. And I have worked with Sports Information Directors at UF to arrange and schedule interviews with Florida players and coaches. Not only did I learn how to communicate with the SIDs as a reporter, I was also able to learn about the role and responsibilities of a SID job. I feel prepared to enter the job market with skills that would make me an applicable candidate in many different communications fields, not just news.
Overall, my time working is CMIR has taught me strong principles I will use as a journalist now and in the future, whether it is news or sports. Working at the CMIR has taught me the importance of fact checking. As a journalist, I am responsible for providing truthful and honest information to the public, listeners and viewers. With social media, many journalists in this day and age are faced with this decision: Get it first, or get it right? My priority is to always make sure any news I report is true and accurate. My teachers and news directors have always emphasized the importance of this during work and class. As I get ready to graduate at the end of December, I am so glad I chose to study Telecommunication-News. And as I look back at my time at UF, I am so thankful I was able to work in the CMIR and the INC. Hey, not to mention it’s pretty cool when you’re friends and family tell you they saw you on TV or heard you on the radio! The CMIR is just another reason why it truly is great to be a Florida Gator! It has shaped me not only into a multimedia journalist and Gator, but also into Colette DuChanois.
Go Gators!